The Role of Artificial Intelligence in Enhancing Service Quality in Higher Education: A Case Study of STAPS Students at Batna 2 University

Abstract

This study aimed to explore the role of artificial intelligence technologies in improving the quality of services provided to students at Batna 2 University from their perspective. The descriptive-analytical approach was adopted, using a questionnaire to collect data from the participants. The study consisted of two aspects: methodological and applied, where the proposed hypotheses were tested. The sample included 160 students who were randomly selected. The study results indicated that the level of integration of artificial intelligence technologies at Batna 2 University, from the students' perspective, was moderate. Similarly, the quality of services provided to them was also rated as moderate. Additionally, the findings revealed statistically significant differences at a significance level of (α≤0.05) in the quality of services provided to students, attributed to the academic level variable, favoring first-year and third-year bachelor's students.